Important Considerations in Mobile App Development

Have plans making investment in mobile applications?

Then you need to consider many things before you give green light to the project. Even as mobile apps are now crucial to spice up brand presence in any business, you don’t just hire mobile app developers and make one for your business. Like any investment decision, you would like to chew over many things first before funding the project.

With the widespread technology evolution and digitalization, mobile apps became crucial for consumers and businesses alike. Moreover, the explosive growth in mobile adoption has put enormous pressure on IT leaders. Be it retail, banking, FMCG or healthcare, all kinds of businesses are striving to develop an app to take advantage of the surging demand.

Speaking about the User Experience and Design

Usually, all apps are very specific to the targeted users and the main problem is what differentiate them from other apps. In this way, a mobile app experience and interface ought to fundamentally identify with the focus-on client. This is where the buyer persona and buyers journey play a very important role.

A mobile app design strategy constitutes of a User Interface (UI) & User Experience (UX) design. UI usually compliments the UX and refers to the design and the way in which it interacts with the user.

Though being customer centric is the key, your app should not miss on achieving business objectives for generating revenues, traffic, and increasing brand reputation. Ensure your app has real value and seamless process flows for sign ups, in-app purchases, clicks, and personalization to enhance overall mobile app user experience.

Target Audience

Having an excellent idea for your app isn't a guarantee for fulfillment. You first need to study your audience well and understand them thoroughly. Millennials are the top smartphone users according to Nielsen. Many of app concepts only provide an answer to a selected task or functionality instead of a specific market. If you realize that the application, you’re developing caters only to a small portion of your target audience (say enhancing brand awareness), you may invest in other methods like spending more on advertising your business in social medias than coming up with an application that only a few would download.

Mobile App Performance

A lot of effort and resources get invested in making a great mobile app design, however, if your mobile app performance is not good – it all will go in vain. Everyone expects their app and web pages to get loaded in two seconds or less.

Coding Standards

Whether it’s an Android app development or an iOS app or both, your development partner must possess expertise in it to deliver the proper product.

They must even be clear about the fact that the programming code developed by developers for a project should belong to the client. To ensure proprietary rights of the mobile app and its coding, ask the seller to sign a copyright agreement stating that you simply own the mobile app completely, including, design, source code, and all of the contents.

Security Issues

As per research, lot of companies have faced unprotected data and poor cyber security practices in the past. This leads to privacy violations, system information leaks, insecure storage, and unstable deployment. It can negatively affect your mobile app’s lifespan. Therefore, choosing vendors that build mobile apps with secure code may be a crucial step within the app development process.

They must also offer a multi-layered security solution to secure your data from major mobile app threats like Malware programs, insecure data storage, SMS-based attacks, insufficient cryptography, user and device authentication, etc.