The recent announcement by Google has a replacement version of Analytics – describing it the new default version of its famous data collection and web traffic analysis software. Most businesses know this platform because the tool that helps them track the quantity of web traffic they get, monitor important marketing channels, and to live their main KPIs. And now with Google Analytics 4, Google is offering a replacement version that’s very different from the normal “universal” Analytics. Measurement Types GA3 uses a session based model to trace data, which suggests analytics can collects and stores information like page views, transactions and events as hit and each action taken by the user in given time. But GA4 handles the measurement model which is predicated on events and parameters. Even a page view is taken into account as an occasion in GA4. Session-Based vs. Event-Based Data A session may be a group of user interactions together with your website that happen within a given tim
