Techno Kryon LOGO? Before we discuss “ The basics principles of the logo” , let’s discuss something about WHAT IS A LOGO? Well, the English Dictionary explains Logo as “ a small picture or design that a company or organization uses as its symbol.” If we turn back to the stone-age, we notice that our human ancestors were using symbols as a medium of communication (Even before the verbal communication existed). All their ideas, concepts & messages were conveyed via symbols, which we now call as LOGO . Logo plays a vital role as it builds your identity within and around your business, groups or organizations. The Basic Principles: Let’s skip the introduction and quickly jump into the basic principles of logo designing ! To make your logo stand out from the billions of other logos all around the world, you should understand some basic principles of a logo. - Simplicity - ...