Important factors to get user friendly home page of Website

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Web design company in Chennai
Techno Kryon

A homepage is the first view to a site’s content, functionality and overall UI/UX design. It dishes out the first taste of what the site offers. User will leave in seconds if the site is not attractive, so the homepage must deliver the important information to impress the user. An inviting homepage is the beginning of a great user experience.
Here are five of the points related to homepage UI design:
ü  User Experience
ü  Easy
ü  Make it Catchy
ü  Use a Clear Call to Action
ü  Assure SEO Fundamentals Are in Place
1.  User Experience
A best homepage is more attractive and a collection of texts and images. UX designers focus on making the page not just for useful information, but also attractive to user. The focus is on delighting the user.
A few ways to see the user experience:
  • Sight: Highlights information with images
  • Color scheme: The sky takes on shades of orange and red during sunrise and sunset.
  • Accessibility: Most important information about the site to be  presented first
  • Utility: Real-time data
  • Motion: The forecast details will come in animation effects
2. Easy
Simplicity is intentionally including the most important information, and intentionally excluding unwanted information. The design should be related to seeing or sight elements should be attracting the site’s purpose to the user. User should immediately understand what your website is about, and what you want them to do. A homepage is the summary of other sections in the site or simply guide user to the most important information by navigation.
All things don’t need to be published in homepage. Other things can be published in next page but we can give a navigation option in homepage.
Instead of giving more content or text, we can visualize through image or picture related to the content. User can understand more what we are saying.
3. Make it catchy
We don’t read web pages, we scan them. User understands more content if the page is easy and catchy to visualize. 

How to make a page convenient:

  • Sentences – short and sweet
  • Paragraphs – focus on a single idea, break up the page
  • Bullet points – Easy to understand
  • Spacing – use white space liberally
  • Headlines and Sub headlines – individuate with color and font size.
  • Words – use easy words
  • Images – worth a thousand words
  • Inverted Pyramid – Structure with most important points at top  (within pages, paragraphs, and sentences)

4. Use a Clear Call to Action

How to design a great Call to Action:
  1. Make it stand out. Size, color and surrounding negative space can help focus attention on the web page.
  2. Make it look clickable. A button with contrasting color works well.
  3. Use a clear label. Use a short active verb.

5. Assure SEO fundamentals are in place

As these days Search Engines are been updated to provide the most relevant results that users search for, website you built must be SEO friendly. So, that they impact much better ranking on search results and improves your websites CTR – Click Through Rate, which automatically boost up your sales.



Location: Chennai, Tamil Nadu, India

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