New Features rolled out by Google Ads

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pay per click management services Chennai
Techno Kryon



We all must have come to know that more or less nearly a month back Google has updated Google Adwords into Google Ads. This is a mere compilation of entire advertisement methodology in a single platform.
In simple words through Google Ads it is possible to advertise ads in search networks, display networks, Google map, videos and in-apps.
By improvising the YouTube functionality Google stimulates usage of YouTube this year!
According to a survey the whole population of the world watches nearly a billions hours of video every day! Out of it more or less 91% of the mobile users ought to purchase something after watching the video.

Google has touched on two important features on True View 
One is the efficient reach of Video ads on YouTube with CPM bidding strategy that performs with maximum no. off clicks.
Second true view has been planned out with the aspects to show ads to the accounts that have recently searched for the products or services on Google.
More over Google has announced a new bidding strategy called “Maximize Lift” it mainly helps the advertisers to maximize the ad performance based on the customers who search for the brand after watching the video.

Time Comparison Option on Report Editor
As time comparison has been the major requirement in the report editor, Google has introduced the time comparison chart on Report editor!
This helps you customize graphical report with time comparison option. Here you can compare the report with previous week, preview month or customizing the date range as of your choice….

Google Optimisation Score
The new Google Ads now introduces optimization score in the account. This optimization helps you to boost up your ad optimization.
This score will be intimated from 0% to 100%. This score helps you to improvise your ad performance officially.
If the score is 100% it will be meant that your ad is 100% fully optimized (i.e) the ad can perform with full potential.
If the optimization score is less than 100 we look for key aspects and optimize them wholly to improvise the ad performance. By following up the suggestions your ad score will be increased.
This optimization score is based on several aspects of the campaign,
  • Bids & Budgets
  • Ads & Extensions
  • Keywords & Targeting
  • Repairs
This optimization score is calculated on real-time results and based on the factors such as
  • Statistics, settings, and the status of your account and campaigns
  • Relevant impact of available recommendations
  • Recent recommendations history
  • Trends in the ads ecosystem
As said above user should cross check the recommendations suggested and implement the relevant recommendations that meets your business goals.
 Advertise your in-store products on display networks using Google’s Local catalogue ads
With local catalogue ads you can design the best images and select the products as of your choice.
Product details and images will be fetched from the product feeds. This ad will be displayed across various websites, mobile applications and blog websites.
In similar way these ads are displayed on the websites that are local inventory and relevant to the content in the website as it ads store level inventory data.
For Example: If your product is shoe it gets displayed on the web pages that are relevant to shoes.

Location: Chennai, Tamil Nadu, India

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