Must know latest updates of Facebook

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Techno Kryon


We all might know for sure that every Social Medias keeps on updated with the new crazy things that help both marketers and the common people.
This update helps us improvising your growth in the Digital World!

Video Format Ads

Advertising with Instagram stories 
Yes, now you can add your product stickers to your Instagram stories through which interested people can be able to purchase it via your mobile website clicking on it.

Augmented reality ads
This is the trending one through which you can sell your products in the form of demo to people. For example people can feel like wearing coolers or make-up items using this feature.
Viewer will be getting quick access to cameras using with “Tap to Try” button that comes under the concept of CTA.

Facebook Story Ads
Advertising on Facebook story platform will add up new awe-inspiring experience to the user. Though it has not reached as Instagram story ads event this kind of full screen story ads are into trend now and most popular surfing across online.

Playable Ads
This kind of ad is apt for Games as it has the convenient to play it as demo before installing it to your device. In other words it is “try before they buy” concept. This type of ads would really be bit impressive as people can have trail on it and install it if impressed to it.

Facebook updates for Pages

Reviews into recommendations
You might have already noticed it, that Facebook have updated review as recommendations and now you can suggest people your option as before and recommend the business to people, if not you can suggestion how to improvise the business with your ideas.

New Looks to Facebook Mobile View
Facebook has updated a new look to mobile pages in order to make it easy for the users to navigate to the part of the page they search for. More over the design format would be catchier to increase the action on pages.

Measurement Updates

Video Metric Updates
Updation on ad metrics have been released aiming to improvise the ad performance based on the behavior of the accounts based on their interest and demographic performances.

Self-serve brand Lift in Test and Learn

This helps to learn how your Facebook campaign runs and performs to impact the perception of your brand.

Updations on Creative Tools

Video creation kit
This would be a great tool to explore your Ad campaign in Video format. You also have choices to create different video formats after uploading your set of pictures. Up loader will also be benefiting the option to add the text too to in the creative. As an added advantage the video will also be responsive for mobile devices too.

Campaign Management

Value Based lookalike audience
As now lookalike audience are very useful tool, which will be helpful to target the audience based on their online and offline behavior.

Value Optimization with Minimum Return on Ad Spend Bidding
Facebook provides you the opportunity to spend the lowest acceptable return on ad spend, based on this the Facebook campaign will bid to compete or exceed the value.













Location: Chennai, Tamil Nadu, India

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