Advantages & Dis-Advantages of Google Ads

GOOGLE ADS

Google ads helps to make a company in a most successful way when we can execute it in a correct way. This system is used by many small, medium and large organizations.

They want to tap into the large numbers of individuals who look for information, products and services online. When used properly, Google Ads service has the potential to send large numbers of individuals to you who want exactly what you've got to supply .

The major Advantages and Dis-Advantages of Google ads are listed below,

Advantages

I . Google ads increases leads and customers

Google Ads helps you to get specialized in the view of people who are checking out what you've got to supply. It could include your businesses products or services. This means you can continually refine your searches so, only who are looking to purchase your products or services are sent to your websites via this platform.

II . Measurable

In Google Ads, each and every actions of your marketing campaign is countable, that includes the no. of clicks, no. of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to get to know about your return on investment (ROI).

Having a fanatical team regularly optimizing your campaigns, fine tuning keywords/ads/ad groups will ensure your metrics improve over time.

III . Flexible Targeting

Campaigns are often easily customized to specialize in specific online users view. You can target people in multiple locations, people using different devices and other people on different websites owned by Google like the Google program, YouTube, and other websites where Google ads appear.

Budgets also can be set consistent with the quantity you’re willing to spend on this sort of advertising. Examples of this include, setting daily budgets and limits on the quantity you’re willing to spend on clicks for specific keywords.

IV . Instant Results

This platform shows the results and reports of your ads extreme quickly after it goes live.

Totally Google ads can gives the results based on amount how you spent with in the day.

This makes Google Ads a particularly transparent system, which doesn’t take long to know and navigate.

DIS-Advantages

I . Learning Curve

It might seem easy to start and use Google Ads campaigns but trust me it is not. You cannot become a master of Google Ads without experience and testing. That is why many businesses are not able to get successful using this advertising service. It is said that there are some learning strategies to know in order to have a successful campaign. In case you do not have enough skills and information in using Google Ads you may end up spending more than generating revenue out of it. You have to focus on collecting data that enables you to take correct decisions on your advertising campaign. Remember well, that in case you do not know how to shorlist the best keywords for your ads you will not be able to take advantage of this service. One of the most important disadvantages of Google Ads is this that would lead many businesses to fail benefiting the programs.

II. You have to pay for each click on your ads.

Going through Google AdWords PPC program that is referring to pay per click you have to pay for each particular click on your ads. No matter this click would lead to buying products by that particular user or not. You can never make sure that you are paying for receiving a paying customer. Even if someone has clicked on your ads by mistake and though he is not to make purchase, you still have to pay for it.

III.Using Broad match keywords

There are 2 differing types of keywords people can use to look for information on the online and which you'll bid on:

Broad keywords, like events agency

Long tail keywords, like events agency for corporate events

If you place bets on broad keywords, your advertisement will presumably be showed a broadly based audience.

This looks like an honest possibility to extend your online visibility.

But develop this idea a little further. You’ll notice a problem: Often, there are rules which define the sort of sponsoring a corporation can get counting on their sponsoring level. This means that you will not have to negotiate or compromise about the hard facts.

If you’re a locally bound event agency in New York, it’s of no earthly use to point out your ad to companies from Chicago or San Francisco. Because there's no information of interest and they’ll probably close your page right after opening it.

Your visitors had a nasty experience — and you even paid money for it!