Latest Update on Google Advertising Brands (Google Adwords to Google Ads)

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Do you people know that Google AdWords are going to change as Google Ads officially!

The 18 years of brand name is now to be converted to New Brand name.

Yes, from 24th July 2018 the Advertising brand name Google is to become Google Ads.

Those who work on adWords account might have noticed that!

“Google AdWords will soon be Google Ads. The Help Centre and new Ad words experience will reflect our new brand starting July24, 2018”



pay per click marketing services India
Techno Kryon


It doesn’t affect the current campaigns that are live!

It will be moved to the new account in the name of Google Ads from Google Ad words..

The thing is you will be experiencing new update of Google with brand New Logo.

You will be logging into ads.google.com instead of adwords.google.com to access your account!

In addition to it Help Centre link will be changing from support.google.com/adwords to support.google.com/google-ads.

The new brand name will be displayed in all from product interface, Help Centre, billing documents.

But it also services the following types,

>> Search Network

>> Display Network

>> Video

As now you will be experiencing the Text ads, Banner ads, Video Ads get displayed in

>> Google websites

>> Partner websites

>> Google Play store

>> Videos on YouTube

>> Google Maps

>> Google search results

>> Web searches

In the aim of boosting up the sales of small businesses Google is to introduce new Campaign type.

That new intro would be easy for the start-up businesses as it would be more helpful to initiate their Online Marketing.

With their Machine learning technology Google Ads helps the small business to get more results without using any heavy lifting technologies.

These helps start-up businesses to get more focus on their business activities.

Other than this Google is also to update two more Google Marketing Platform and Google Ad Manager.

Google Marketing Platform

Both Double Click advertiser products and Google Analytics 360Suite are to come under same Brand name as Google Marketing Platform.

This step is taken to fulfil the customer feedback requesting to use ads and analytics together!

It would be much helpful to understand the customer needs and provide them better business results.

This single Platform helps users to schedule, purchase, monitor and measure the Online Media and user experience at single login.

Google Ad Manager

Google has found out that publishers have started monetizing the content in different way!

As people access the content on multiple screens, promoters are in demand of programmatic access, Business people are into competition of displaying their ad in the simply unique way to grab the attention of the public by eminent method.

Focusing this reason as main objective Google has linked Double Click for Publishers and Double Click Ad Exchange under a single roof in the name of Google Ad Manager.

After the implementation of these features advertisers would experience a best result that helps Google partners get more money.

Let us gain more advantages using Google Ads!
Location: Chennai, Tamil Nadu, India

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