What Logo is and its importance....

Techno Kryon

LOGO?

Before we discuss “The basics principles of the logo”, let’s discuss something about WHAT IS A LOGO?

Well, the English Dictionary explains Logo as “a small picture or design that a company or organization uses as its symbol.” If we turn back to the stone-age, we notice that our human ancestors were using symbols as a medium of communication (Even before the verbal communication existed). All their ideas, concepts & messages were conveyed via symbols, which we now call as LOGO. Logo plays a vital role as it builds your identity within and around your business, groups or organizations.

The Basic Principles:

Let’s skip the introduction and quickly jump into the basic principles of logo designing! To make your logo stand out from the billions of other logos all around the world, you should understand some basic principles of a logo.

-          Simplicity

-          Versatility

-          Timeless

-          Memorable

-          Appropriate

SIMPLICITY

            The very basic principle of logo designing is that it should be simple so that any individual can easily recognize your brand. The logo of NIKE is one good example of such simple logo design. It also has a great impact among the audience as it quickly drags their attention to its brand whenever he or she looks at a tick mark.

VERSATILITY

            Versatility is very much needed for the modern methods of branding. Your Logo should be adaptable to all kind of surfaces and should be visible on any kind of background. For instance, Imagine your logo printed on a transparent glass with a single color. If your logo still has its attributes as the same as the original, then definitely it's versatile. It is also important that a logo must be adaptable for printing in various sizes. As small as a stamp and as big as a billboard.

TIMELESS

            One of the most important characteristics of a logo is to be timeless. No one wants to end up their business in two to four years. Or even less than a decade. So it is important for a logo to stay in the trend as long as your business era. Sometimes the logo doesn't lose its benchmark even beyond your business era. Is your logo is up for the time test?

  MEMORABLE

            This makes your customer easy to recall your brand. Again simplicity usually makes a memorable logo. Adding a little surprise to it will actually help your customer to remember your brand forever.  Nike, Apple, McDonald's and Coca-Cola are the most memorable global logos. According to a study, People think that brands with familiar logos are trustworthy whereas the non-familiar logos are likely to assign negatives to the brand and its product as well.

APPROPRIATE

            It’s really not necessary for a company’s logo to be associated with what they do. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Apple logo isn’t a computer. And there are so much as such in the market.

All it takes is a little trick or a physiological game where your logo will quickly refer to your brand to the audience. Sometimes the colors take the lead, whereas fonts, shapes and illustrations pop in off and on.

Hurray! Here we hope that you got the idea on “Basics Principles of the Logo”. Go ahead and start conceptualizing your logo and make your brand the most familiar one in the market!